IB Business Management HL Unit 4 Marketing Notes
- unit
- typed
U4: Marketing
About the Notes: Variation Details:Select Author
course content
4.1 Role of Marketing - 4.2 Marketing Planning
- 4.3 Sales Forecasting
- 4.4 Market Research
- 4.5a Product
- 4.5b Pricing
- 4.5c Promotion
- 4.5d Place
- 4.6 Extended Marketing Mix
- 4.7 International Marketing
- 4.8 E-Commerce
- Marketing Planning
- Marketing Mix
- Marketing Objectives
- Segmentation
- Targeting
- Positioning
- Unique Selling Point (USP)
- Differentiation
- Sales Forecasting
- Advantages & Disadvantages
- Extrapolation
- Variation
- Marketing Research
- New Product Development
- Primary Research vs Secondary Research
- Qualitative vs Quantitative Market Research
- Product Life Cycle (PLC)
- Product Portfolio
- Boston Consulting Group Matrix
- Branding
- Pricing Strategies
- Promotion
- Promotional Mix
- Promotion vs Advertising
- U4: Marketing
- U4: Marketing
- U4: Marketing
- ATL & BTL Promotion
- Technology & Promotion
- Place
- Intermediaries in a Distribution Channel
- Types of Distribution Networks
- Factors to Consider for an Appropriate Distribution Strategy
- People
- Process
- Physical Evidence
- International Marketing Methods
- Advantages & Disadvantages of International Marketing
- Implications of International Marketing
- Globalization & International Marketing
- Features of e-commerce
- Types of e-commerce
Cheryl
Cheryl achieved a perfect 45 in the May 2023 IB exams and is now a Melbourne International Undergraduate Scholar studying Commerce at the University of Melbourne. At university, Cheryl actively participates in consulting engagements, case competitions, and marketing-related projects, gaining practical experience and developing versatile skills.
Business Management HL
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